TV ads move you. For that 15, 30 to 60 seconds, your taken away from reality, and everything is commercial perfect. A recent ad speaks to me. The Sopranos have a TV spot with a nasty harmonica riff for their "every episode" set with a ridiculous amount of scenes lasting some 3 frames, either making you watch intensely or look away dizzy. Like the GE 1 second commercial. I loved those.
Too bad the agency didn't make it easy to find online...
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